Module 2 - Search engine optimization

This module equips educators with the knowledge to teach their participants the insights of SEO. Educators will learn how to help participants improve website visibility in search engines by teaching essential techniques like keyword research, on-page and off-page optimization, and link-building strategies. The module provides practical tools to support participants in understanding how search engines work, as well as how to track and analyze SEO performance, helping them improve their business’s online presence effectively.