IncludeUp
Inclusive Digital Entrepreneurship
The project IncludeUp is funded by the European Union Erasmus+ grant under the agreement no. 2022-1-BE02-KA220-ADU-000085009.
Project
IncludeUp aims to make digital entrepreneurship accessible to all, with a specific focus on individuals with a migrant background. The research phase and the materials to be developed will target potential future entrepreneurs and educators in adult education.
Based on the preliminary research, it was decided to further develop 6 modules in detail at both foundation and intermediate levels:
M1: Digital strategies and segmentation
M2: Search engine optimization
M3: E-commerce website
M4: Email marketing
M5: Social media
M6: Paid online advertising
In the summer of 2024, the interactive IncludeUp online platform will be released, featuring the Digital Entrepreneurship Competence Framework with hands-on materials, an online educator community to connect and learn across borders, and to teach entrepreneurship to adults with a migration background through both online and offline training and lessons.
Results
- Determine the critical components of teaching digital entrepreneurship as a skill and identify a list of learning outcomes
- Develop a Digital Entrepreneurship Competence Framework
- Create a Digital Entrepreneurship Open Learning Platform
- Elaborate an Online Educator Community