Module 3 – E-commerce (intermediate level)

Training methodology:

In this module, learners will explore the intermediate aspects of e-commerce, gaining a deep understanding of the current landscape, industry trends, and the tools and strategies driving online business success.

Learning goals:

• Understand the evolution and current landscape of e-commerce.
• Explore different e-commerce business models.
• Learn the essential steps for setting up an e-commerce business.
• Discover strategies for enhancing user experience (UX) and user interface (UI).
• Identify best practices for payment processing and logistics.
• Analyze future trends in e-commerce.
• Apply practical knowledge through case studies and exercises.

Expected learning outcomes:

• Learners will demonstrate an understanding of the e-commerce landscape and its significance.
• Learners will be able to outline the process of setting up an e-commerce business.
• Learners will identify different e-commerce business models and their characteristics.
• Learners will implement strategies to enhance UX and UI.
• Learners will manage transactions and payment security effectively.
• Learners will develop and execute shipping strategies.
• Learners will evaluate future trends and their impact on e-commerce.

Further information:

Keywords:

• Digital marketing
• E-commerce
• Online business
• Market research
• Business models
• UX
• UI
• Payment processing
• Logistics
• Future trends

Entrecomp competences:

• Taking initiative
• Learning through experience
• Spotting opportunities
• Planning and management