Module 5 – Social media (intermediate level)

Training methodology:

In today’s digital landscape, social media has evolved into an indispensable tool for businesses aiming to thrive and expand their reach.In this module,, we will delve into the dynamic landscape of social media and its pivotal role in modern business strategies. In this module learners will be equipped with the essential knowledge and skills to leverage social media platforms effectively for business growth and brand development. Through a series of focused lessons, participants will learn how to harness the power of various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. The course covers a spectrum of topics, from building a robust brand presence to implementing winning strategies for social media success, attracting and retaining followers, maximising specific platforms for business, and measuring success through indepth analytics and ROI assessment. Join us on this journey to unlock the potential of social media as a formidable tool in the business landscape. By the end of this module, learners will have gained actionable insights and strategies to elevate their brand’s online presence and drive tangible results in the digital sphere.

Learning goals:

• Learners should be adept at navigating and utilizing various social media platforms effectively for business purposes.
• Learners will be proficient in navigating and leveraging the distinct features and functionalities of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest).

Expected learning outcomes:

• Learners will be able to demonstrate an understanding of the role and significance of social media platforms in a business context by explaining how different platforms can be utilized strategically to enhance brand presence, engage with audiences, and drive business objectives.
• Learners will be able to demonstrate proficiency in strategically utilizing diverse social media platforms for business growth, showcasing an understanding of platform-specific nuances, algorithms, and audience behaviors.
• Learner will be able to strategically optimize their brand profiles across multiple social media platforms, demonstrating an understanding of tailored content creation, visual consistency, and audience engagement techniques to establish a cohesive brand presence.
• Learners will be able to demonstrate the ability to analyze evolving social media platforms and changing audience behaviors, effectively adapting and implementing strategies for engagement, conversion, and brand promotion.
• Learners will be able to analyze their target audience’s preferences, interests, and behavior to create engaging and tailored content that resonates with their audience.
• Learners will be able to implement advanced strategies and lesser-known techniques to enhance their social media presence across multiple platforms, optimizing content for engagement, reach, and conversion.

Further information:

Keywords:

• Digital marketing
• Online branding
• Social media management
• Content strategy
• Audience engagement
• Platform optimization
• Follower acquisition
• Community building
• Campaign development

Entrecomp competences:

• Taking initiative
• Learning through experience
• Initiative and self-direction
• Creativity
• Spotting opportunities
• Planning and management
• Vision