Module 4 – Email marketing (intermediate level)

Aim of the module:

In today’s digital age, effective email marketing has become essential for organizations and individuals. This module aims to equip adult educators and facilitators, especially those working with low-skilled adults from migrant backgrounds, with the necessary insights and skills to harness the potential of email marketing. By tailoring email strategies to their specific audience, educators can enhance engagement, promote inclusivity, and achieve meaningful learning outcomes. This training module is designed to empower learners with the knowledge and tools to create compelling email campaigns that resonate with their target audience, thereby enriching educational experiences and fostering community connections.

Training methodology:

This module employs a combination of hands-on activities and discussions to effectively prepare adult educators and facilitators for the intricacies of email marketing. Participants will engage in practical exercises to build skills in audience engagement, subscriber list management, audience segmentation, and the implementation of tailored email strategies and campaigns. Special emphasis is placed on creating automated workflows designed to meet the unique needs of low-skilled adults with migrant backgrounds within educational settings.

Learning goals:

• Utilize advanced segmentation techniques to target diverse audience groups effectively.
• Implement sophisticated content strategies tailored to cultural anddemographic  diversity.
• Apply AI-driven tools for predictive analytics, automation of segmentation, content generation, and scheduling.
• Optimize email campaign performance through real-time insights and continuous automation.
• Engage effectively with educators, community leaders, and internal teams to optimize campaign outcomes.
• Implement strategies for building trust, resolving conflicts, and fostering collaboration among stakeholders.
• Interpret campaign effectiveness using key performance metrics like open rates, click-through rates, and conversion rates.
• Utilize advanced analytics tools and A/B testing methods to refine strategies and achieve better campaign results.
• Make data-driven decisions to continuously improve email marketing strategies.
• Adapt to industry trends and technological advancements in AI and email marketing tools for enhanced campaign performance.

Expected learning outcomes:

• Develop highly targeted email campaigns using advanced segmentation techniques.
• Create personalized content that resonates with diverse audience groups, enhancing engagement and response rates.
• Implement AI-driven tools to automate campaign tasks such as segmentation, content generation, and scheduling.
• Utilize predictive analytics to optimize send times and personalize content recommendations based on user behavior.
• Effectively engage with educators, community leaders, and internal teams to support campaign objectives.
• Build and maintain relationships with stakeholders, leveraging their support and feedback for campaign success.
• Conduct comprehensive assessments of campaign performance using key metrics and advanced analytics tools.
• Apply insights from A/B testing and feedback analysis to refine strategies and enhance campaign effectiveness.
• Continuously adapt strategies based on data analysis, industry trends, and emerging technologies.
• Demonstrate initiative in exploring and implementing new tools and techniques to innovate email marketing practices.

Further information:

Keywords:

• Email marketing
• Adult education
• Low-skilled adults
• Migrant backgrounds
• Audience engagement
• Subscriber lists
• Audience segmentation
• Educational context
• Hands-on activities
• Practical exercises
• Automated workflows

Entrecomp competences:

• Digital competence
• Initiative and self-awareness
• Learning to learn
• Cultural sensitivity
• Collaboration
• Communication
• Entrepreneurship