Module 5 – Social media (foundation level)

Training methodology:

Social media has fundamentally transformed the landscape of business operations, offering unparalleled opportunities for brands to connect with audiences worldwide. For digital entrepreneurs, particularly those with migrant backgrounds, mastering social media is not just an option but a necessity for success. This section aims to equip you with the foundational knowledge and skills to effectively utilize social media for business purposes. You will learn how to set up and optimize business profiles, create engaging content, and leverage social media platforms for marketing and promotion. By the end of this section, participants will be able to develop a coherent social media strategy that enhances your brand presence, engages your target audience, and drives business growth.

Learning goals:

• Llearners will explain the significance of social media in modern business practices and its impact on brand visibility and customer engagement.
• Learners will demonstrate how to create, set up, and optimize business profiles on various social media platforms.
• Learners will apply basic social media marketing techniques to promote products or services effectively.

Expected learning outcomes:

• Learners will be able to clearly describe how social media can be leverages to enhance business growth and customer engagement.
• Learners will be able to set up and optimize social media profiles to establish a professional online presence.
• Learners will be able to develop and implement a content strategy that engages the target audience and supports business objectives.
• Learners will be able to use social media marketing strategies to promote business offerings and attract potential customers.
• Learners will be able to assess the impact of social media activities and make informed adjustments to strategies.

Further information:

Keywords:

• Social media marketing
• Brand visiblity
• Customer engagement
• Profile optimization
• Content strategy
• Engaging content
• Social media platforms

Entrecomp competences:

• Ideas and opportunities
• Resources
• Initiative and self-direction
• Creativity
• Spotting opportunities
• Planning and management
• Vision