Module 1 - Digital strategies and segmentation

In this module, educators will learn how to guide their participants in creating effective digital strategies for entrepreneurship. The focus is on understanding how to identify and segment audiences to maximize engagement. Educators will be equipped with tools to teach how to set clear marketing goals, analyze competitors, and develop comprehensive digital strategies that align with business goals. Through practical examples, participants will learn to create customer personas and map the customer journey, ensuring their future businesses target the right audiences.