Module 3 – E-commerce (foundation level)

Training methodology:

In this module, learners will explore the fundamentals of e-commerce, understanding the landscape, benefits, and essential steps to setting up an e-commerce business. Through focused lessons, participants will gain foundational knowledge and practical skills to navigate the digital marketplace.

Learning goals:

• Understand the basic concepts and importance of e-commerce.
• Identify the steps to establish an e-commerce business.
• Recognize the various business models in e-commerce.

Expected learning outcomes:

• Learners will demonstrate an understanding of the e-commerce landscape and its significance.
• Learners will be able to outline the process of setting up an e-commerce business.
• Learners will identify different e-commerce business models and their characteristics.

Further information:

Keywords:

• Digital marketing
• E-commerce
• Online business
• Market research
• Business models

Entrecomp competences:

• Taking initiative
• Learning through experience
• Spotting opportunities
• Planning and management