Module 6 - Paid online advertising

This module provides educators with the knowledge to teach participants about paid online advertising strategies. Educators will learn how to explain key concepts such as campaign setup, audience targeting, and ad optimization on platforms like Google Ads and Facebook Ads. The module offers practical tips for helping participants allocate their advertising budgets effectively and measure campaign success through analytics. By the end, educators will be able to guide participants in creating, managing, and refining paid ad strategies to enhance their business outreach.