Module 1 – Digital strategies and segmentation (intermediate level)

Training methodology:

Interactive lectures, practical exercises, group discussions and case studies

Learning goals:

• Deepen understanding of digital strategies and their applications.
• Master advanced market segmentation techniques.
• Develop a detailed and tailored digital business plan.
• Gain proficiency in using advanced digital tools and technologies.

Expected learning outcomes:

• Explain concepts in digital strategies.
• Demonstrate understanding of how digital strategies contribute to business success and help to create the first steps in digital marketing.

Further information:

Key words:

• Digital strategies
• Market segmentation
• Digital business plan
• Tools and technologies
• Online presence
• Target audience
• Digital communication

Entrecomp competences:

• Opportunity recognition
• Initiative and self-direction
• Planning and management
• Taking the initiative
• Creativity
• Digital communication
• Learning through experience