Learn the basics of defining your business and planning the necessary digital activities to succeed.
1.1 Introduction to digital strategies
1.2 Market segmentation in digital context
1.3 Crafting a digital business plan
1.4 Tips and tricks
Duration: 6 hours – Target audience: Beginners in digital marketing – Level: Foundation
Training methodology:
Interactive lectures, practical exercises, group discussions and case studies
Learning goals:
- Understand fundamental concepts in digital strategies.
- Recognize the importance of market segmentation.
- Learn to create a basic digital business plan.
Expected learning outcomes:
- Explain fundamental concepts in digital strategies.
- Demonstrate understanding of how digital strategies contribute to business success.
Further information:
Key words:
- Digital strategies
- Market segmentation
- Digital business plan
- Tools and technologies
- Online presence
- Target audience
- Digital communication
Entrecomp competences:
- Opportunity recognition
- Initiative and self-direction
- Planning and management
- Taking the initiative
- Creativity
- Digital communication
- Learning through experience
Course Content
Submodule 1 - Introduction to digital strategies
Submodule 2 - Market segmentation in digital context
Submodule 3 - Creating a digital businessplan
Submodule 4 - Tips and tricks
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Course Includes
- 7 Lessons
- 14 Topics
- Course Certificate
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